Amanda is passionate about enabling businesses to deliver their goals by getting results out of themselves and their people.
Amanda’s corporate career has been in commercial roles in the world of consumer goods. She joined United Biscuits as a graduate trainee in sales and became the youngest (and first female) Area Sales Manager. In 1998 Amanda was head hunted to Hibernia Foods, as Trading Controller, to build a new sales organisation and introduce Sainsbury’s and Waitrose to premium frozen desserts! Her last corporate roles were back at UB as Head of Customer Marketing, followed by Commercial Director for Ireland, based in Dublin for three years up until 2005.
Since then, Amanda has worked as a commercial and management consultant and trainer on capability projects for all functions, with a speciality in marketing, customer marketing and sales. Some of her clients include Britvic, Unilever, Danone, Kerry Foods, Kingfisher Beer, Bausch and Lomb and Safetykleen.
She has designed and delivered capability programmes in commercial strategy, category management, business planning, selling, negotiation, presentation skills, commercial line management and train the trainer.
She recognises the power of understanding needs, both internal and external; it’s about meeting individual as well as business needs and adapting your own style to connect more effectively. Amanda is an accredited Insights Discovery Practitioner and often uses this tool to help teams in all functions to connect better with each other and with customers.
She is also accredited in Leading and Developing High Performance and coaches this highly practical mix of processes and skills for Leadership on a one to one and group basis.
Amanda describes her training and consultancy style as pragmatic, informal and grounded in getting the best out of people in order that they deliver the best management decisions back to a business. She uses her wide experience to bring her programmes to life with real life business examples.
Amanda holds an honours degree in International Relations and French. She is an IGD prize winner for her dissertation on The European Grocery Trade.
She grows strange shaped veg, is a keen, if not proficient golfer and has recently taken on the challenge of school governorship.