different
Are you wasting money on training?
Many companies’ commercial expectations of training are high.
Yet, in most cases, satisfaction is never likely, because the training provider undertakes little or no exploration of the business issues that the training is expected to solve.
The offered ‘solution’ is always the same ‘one size fits all’ standard course. While there is some limited benefit from such courses, they have little lasting impact on business performance.
True North is different: really different.
Every programme delivered by True North is targeted at a defined business need. We explore business issues – and the required outcomes – with customers before proposing a solution. So, each True North programme is created to solve specific problems. From a business perspective, this ethos has some highly desirable outcomes.
- Training has its roots in solving real practical issues so there is a fast impact on the business.
- People don’t waste time learning things which are not of value.
- Programme content is highly relevant to the participants, so people are always engaged.
- Course events are transformed and result in real behavioural change back in the workplace.
- Results can be measured against meaningful business criteria.

We understand the problem before providing the solution.
Before we recommend a solution, we work with customers to understand the business issues. We also explore what the desired outcomes are. We focus on practical business problems, so our solutions always provide real business benefits which are specific to each customer.
Participative, not passive.
True North’s programmes are highly participative. This means that people take control of their own issues and are responsible for exploring those changes needed to achieve the desired outcomes for the business. In short, this means that more of what happens on the programme really sticks – people’s behaviour changes and the business gets the results it needs. (Contrast this to standard chalk-and-talk courses, which have little interaction. These make people feel motivated for a short while, but have little real impact on the business itself.)
Real business results.
Because we identify specific problems before we provide a solution, we can measure the results of the training against meaningful business criteria. This means we can not only assess individuals’ skills improvements but also the actual impact on both their roles and on the business, whether that’s sales performance, employee retention, customer service levels or absenteeism. What we do sticks. It results in real change - not just a few days' increased motivation. We help people, teams and organisations to be fundamentally better at what they do and how they work with others.
Real value.
You might expect that True North’s more comprehensive and business-focused approach comes at a significant price premium. It doesn’t. Because our programmes are tightly defined and targeted, they are highly cost-effective. And because they get real results, they offer outstanding value.
Contact us - find out how we can make a real difference to your organisation
|