peter labrow

Peter is responsible for creating all of True North's marketing materials, including this Web site.

A creative marketing professional with over twenty years’ experience, Peter works with all sizes of organisation to plan, develop and implement effective marketing strategies, campaigns and collateral. He has specialist expertise in developing marketing strategies which combine the best of on-line (Web) and off-line (print) media, and in Web site-usability.

Peter has experience of both sides of the marketing fence - as marketing manager and director of successful businesses and as an external marketing provider. This experience gives Peter a practical and commercial perspective on supporting an organisation’s marketing goals.

Peter runs his own marketing consultancy company - in addition to which he plays an active role in the training industry as a consultant, commentator, adviser and journalist - he write regularly for Haymarket Publishing's IT Training magazine.

Peter is a Fellow of the Institute of Copywriting - and the author of leading skills strategy book: ‘Learning to succeed in business, with information technology’.

Peter's hobbies include photography, drawing, painting, walking and creative writing. He is currently working on his first novel.

Peter has a rather unhealthy passion for collecting Dalek memorabilia (including 'Dusty', a half-size Dalek replica) and runs one of the world's leading Dalek Web sites, Dalek Links.